Fieldnote

Fieldnote helps product teams turn user interviews into searchable insight. The product was strong, but the website explained features instead of the problem it solves.

Visitors left before reaching the demo form, and the team could not update pages without a developer.

We rewrote the page structure around three questions buyers ask: what is it, does it work for teams like mine, and what does it cost. Wireframes came first, copy second, visuals last.

The final design uses real product screens instead of illustrations, and every page ends with one clear next step.

Demo requests more than doubled in the first six weeks. The team now publishes customer stories on their own through the CMS.