Challenge
Northbeam advises mid-sized manufacturers on cutting their energy bills. The work is technical, but the buyers are operations directors who want to feel safe, not impressed.
Their old brand looked like every other engineering firm: blue gradients, stock turbines and a logo nobody could describe.
Process
We started with a half-day workshop to agree on one sentence: the calm expert in a noisy market. Every decision afterwards was tested against it.
Three directions went into the first review. The team chose the most restrained one, and we spent the next two weeks refining type, colour and a simple system of diagrams their consultants could reuse in reports.
Result
The new identity rolled out across the website, proposals and LinkedIn within a month. Enquiries rose by almost half in the first quarter, and the sales team now sends proposals without asking design for help.
