Challenge
Brightwell installs solar panels on family homes. Their old website was built in a rush and read like a technical brochure: specs first, homeowners last.
Quote requests came in by phone because the online form was buried, and every small change waited weeks for a developer.
Process
We started with the questions homeowners actually ask: what it costs, how long it takes and what happens on installation day. Each page now answers one of them, with a short quote form always within reach.
After launch, Brightwell moved onto a monthly maintenance plan. Every month we ship small improvements, update case studies and check performance.
Result
Quote requests through the website grew by 42% in the first quarter. The site loads in about a second, and the marketing team plans new pages with us instead of waiting for them.
