Orbitly

Orbitly ships analytics features every week, but their website and product screens had drifted apart. Every new landing page started from scratch and looked slightly different.

The small team needed one source of truth they could build with on their own.

We audited every screen and page, then reduced them to a compact set of tokens and around eighty components. The marketing site was rebuilt in Webflow from the same library, so product and website finally match.

Each component comes with clear rules and examples, and the team was trained to assemble new pages without help.

New pages now take an afternoon instead of a week. Product and marketing use the same library, and the design engineer maintains it alongside the codebase.